Privacy Policy

Topserije operates as an online UK fashion retailer based in Oxford, United Kingdom. Our store provides a curated range of women’s everyday apparel including blouses, mini dresses, jeans and coats. We aim to deliver versatile, stylish wardrobe staples suitable for casual outings, daily commutes and seasonal styling. This Privacy Policy outlines clear frameworks governing how we collect, process, store and protect your personal data when you browse our site, submit enquiries and complete online orders. All data processing activities comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 to deliver fair, open and secure privacy protection for every customer.

By visiting our website, exploring our selection of blouses, mini dresses, jeans and coats, creating a user account or placing an order, you confirm that you have read, understood and accepted all terms laid out within this Privacy Policy. If you disagree with any clause in this document, you must stop accessing our website and all associated services immediately.

1. Information We Collect

We follow the principle of data minimisation strictly. We only gather personal information essential for order fulfilment, customer support and website optimisation. We will never collect sensitive personal data without your explicit voluntary consent. The information we collect includes:

Personal Contact Information: Your full legal name, active email address (official support mailbox: topserije1@outlook.com), complete shipping address, billing information and contact number provided during account registration or checkout.
Order Transaction Information: Purchase records for our core apparel lines, covering blouses, mini dresses, jeans and coats, including product sizes, styles, quantities and unique order reference numbers. We do not save any credit card, bank account or payment credentials. All payment procedures are securely processed by independent licensed third-party payment platforms.
User Submitted Reviews: Voluntarily shared shopping feedback and wearing experience, including comments on the fit of jeans, the silhouette of mini dresses, blouse texture and coat workmanship. These submissions help us continuously improve product quality and adjust our merchandise range.
Anonymous Visitor Data: Non-identifiable technical data automatically captured during your site visit, such as device type, browser settings, page click records and browsing duration. This data cannot identify individual visitors and is solely used to improve website loading speed and overall shopping experience.

2. How We Utilise Your Personal Data

All collected personal data is only utilised for legitimate business operations. We strictly prohibit unauthorised disclosure, unapproved transfer and commercial exploitation of your personal information:

To verify, arrange, pack and ship your orders for blouses, mini dresses, jeans and coats;
To send automated order confirmations, real-time logistics tracking alerts and aftersales service reminders;
To respond to customer enquiries about sizing advice, fabric cleaning guidance and outfit matching suggestions;
To handle formal aftersales requests including returns, exchanges and refund applications in accordance with store rules;
To send newsletters featuring new style launches and exclusive promotions to users who have opted into marketing updates;
To analyse consumer fashion preferences and optimise our inventory arrangement for blouses, mini dresses, jeans and coats;
To retain valid transaction archives and meet statutory tax filing and compliance requirements within the United Kingdom.

3. Third-Party Data Sharing

topserije will never sell, rent or trade your personal data for commercial advertising gains. We only share minimal necessary information with trusted third-party service providers that support our daily retail operations. All cooperating partners are bound by legally effective confidentiality agreements and must abide by UK data protection legislation:

Authorised payment processors responsible for secure encrypted transaction settlement;
UK local courier services undertaking parcel packaging, transit and final delivery;
Professional technical teams responsible for website maintenance, security updates and encrypted data backups;
UK official regulatory authorities only when disclosure is required by mandatory legal provisions.

4. Data Security Measures

We deploy combined technical encryption and tiered access control mechanisms to safeguard your personal data. All information transmitted and stored on our website is protected by industry-standard encryption protocols. Internal access to customer data is restricted exclusively to authorised staff, and every access action is logged for audit purposes. We conduct regular security inspections and vulnerability repairs to avoid data leakage, tampering and unauthorised access. Although we maintain high security standards, no online platform can guarantee absolute data safety. If any data security risk emerges, we will carry out immediate remedial measures and notify affected users in compliance with UK legal requirements.

5. Data Retention Rules

We retain personal data only for the period required by business needs and legal obligations. Once data loses practical service value, we will permanently delete or anonymise all relevant records:

Transaction and tax-related documents will be securely stored for 7 years as stipulated by UK law;
Marketing subscription data will be deleted instantly once you submit an unsubscribe request;
All personal account information will be fully erased within 25 days after you apply for account closure;
Anonymous browsing data will be cleared periodically to save server storage space.

6. Your Legal Data Protection Rights

In accordance with the UK Data Protection Act 2018 and UK GDPR, all users possess the following enforceable privacy rights:

The right to access and obtain copies of your stored personal data;
The right to request correction of inaccurate or incomplete personal information;
The right to demand lawful deletion of your personal data under eligible conditions;
The right to withdraw consent to receive marketing emails at any time without restrictions;
The right to submit privacy-related complaints to the UK Information Commissioner’s Office (ICO).

7. Cookie Policy

Our website uses cookies to elevate your shopping experience. Essential cookies ensure stable operation of core functions such as shopping cart storage and secure checkout. Analytical cookies help us analyse website traffic and visitor preferences. Recommendation cookies suggest matching blouses, mini dresses, jeans and coats based on your browsing history. You can disable non-essential cookies via browser settings, and this operation will not affect basic website browsing and ordering functions.

8. Policy Updates

We reserve the right to revise and update this Privacy Policy to adapt to business adjustments and changes in legal regulations. All revised clauses will be published on this page with a new effective date. Major policy changes that affect user rights will be notified through your registered email address.